Wednesday, October 22, 2008

Internet Advertising up 15.2% in 2008 - How does this affect Welding Businesses?

Internet advertising is up by 15% in the first six months of 2008.
To view the complete report http://www.iab.net/media/file/IAB_PWC_2008_6m.pdf

If you are in the welding business, how does this affect you? Obviously times are tough right now and advertising budgets are under pressue. To get the most value for your money you should be looking for the best ROI (Return on Investment) in advertising.

Small businesses and large should be looking for ways to advertise online and look for welding industry websites that are serving the community. Advertising either placing Text Links or Banner Ads are common methods to bring in traffic to your website. Websites are selling their ad space for such advertising (WeldingJobs.com). Also, you can look at Google Adwords where you could target specific keywords that are relevant to your welding business. Google would place your text and banner ads on welding related websites and you pay for every click on your ad.

The time is now, for advertising online if you haven't done it yet. Here are some additional information.

Find out how much a clik costs on Google Adwords for welding related keywords..
https://adwords.google.com/select/TrafficEstimatorSandbox

Use welding related keywords and find trends in search
http://www.google.com/trends

Welding business involved in welding supplies, welding equipment or any welding related business looking at ways at improving their online presence or increase online customers, feel free to contact me for solutions. Sastha.com

1 comment:

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